Friday, 21 August 2015

Creative Marketing or Downright Deceit?


I might be old fashioned or incredibly naive but surely soap produced using a manufacturing production line should not be marketed as 'hand made'.  Yet like so often a colleague of mine came back from a market with a bundle of hand made soaps feeling very pleased that he was able to find the hand made soap he gets from the other side of the city for sale in the local market. Great I thought I love to see other handmade soap as I eagerly looked into his bag.  Then I stopped.  In the bag was soap (I'll put my hand up to say I've used them, in fact they are lovely on the skin) produced on a very large scale.  This made me angry.  I was duped previously by claims by a different market seller that the same soap was hand made on a 'local' farm.  I was annoyed that someone who at best was ignorant and at worst deliberately misled my colleague.  He honestly thought the soap had been made by an individual person.

Now I'm curious to know what other people feel about misleading the public by labeling mass produced products as handmade?  Click on my survey to let me know.

1 comment:

  1. This is very frustrating when it happens.

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